Directory Submission Services

Submitting to directories has always been a staple in SEO toolbox for acquiring high PR inbound links (IBL) to a website. (To understand why it is valuable to have high PageRank link pointing to your site please read our link building page.) Directories are a catalog of websites that are edited and compiled by humans. Directories derive their value from the fact that not all websites are accepted for inclusion. The human element acts as the gatekeeper to ensure quality is maintained. There are innumerable directories to submit your website to with some requiring a fee and others being free. There really are only a number of quality directories to submit your site to. There is very little value in submitting to 1,500 directories for example.

The key points to deriving value from links acquired from directories is to submit to directories that have high PageRank and to also use the appropriate anchor text in your links. Anchor text refers to the text contained within the link itself. Keywords that relate to your business should be used in your anchor text when acquiring inbound links. WebRankOne Web Design And Internet Marketing for example is a much better use of anchor text than simply using WebRankOne as the anchor text. Search Engines will assume this site is about web design and internet marketing.

The caveat is that you must vary your anchor text throughout your link building process to make it look natural. If all of your inbound links have the same anchor text the algorithms will detect this and it may be considered a purposeful attempt to artificially inflate pagerank which could carry a penalty. Google states on their webmaster guidelines page, "Don't participate in link schemes designed to increase your site's ranking or PageRank". Once again visit Link Building for more on this.

Directory submission is but one small component of a comprehensive link building strategy. Call us today at 970.946.5387 to develop a link building strategy suited to your business.