Pay Per Click Management Services

Internet researcher eMarketer forecasts that paid search advertising spending, will hit $10 billion by 2009. Increased competition in the paid search space continues to drive keyword bid prices higher. As more competitors engage in paid search, those with existing campaigns are under greater pressure to refine their campaigns in order to maintain profitability. The bottom line is that managing paid search campaigns is a very time consuming process. Creating new ads, tweaking landing pages, managing keyword bids and finding new keywords takes time. Done correctly though, a paid search campaign can be very profitable.

Is Pay Per Click Really Necessary?

Considering the ever increasing cost of keyword bids, is PPC really a necessity? MarketingSherpa's 2007 Search Engine Marketing Guide finds that 63% of online browsers look at one page or less of search results. The case can be made that pages on your website that aren’t displaying on the first page of SERPs, are a good candidate for a PPC campaign.

Competition among the top paid search platforms has resulted in innovations that benefit the advertisers. Regional and demographic targeting are empowering advertisers to deliver their ads to the segments that matter the most. A paid search campaign should certainly be a supplement to your organic seo efforts.

Combating Click Fraud

If you spend a considerable amount every month on PPC you should be monitoring click fraud. It is estimated that 30% of click activity is fraudulent. We will implement click fraud monitoring on your campaign at your request. We have received refunds for our clients on Yahoo Sponsored Search based on our presentation of dubious click activity.

Buying Traffic

If your business has a new website that hasn’t yet achieved prominent organic search engine rankings or you would like to supplement your organic placement with a paid search campaign, we are here to help. Contact us today to learn how a paid search campaign can deliver highly targeted traffic to your website.