Search Engine Optimization - SEO

Placement in the organic or natural search results is fundamental to an online marketing strategy. Statistics vary between the search engines, but it can generally be said that 60-70% percent of users of search will select listings from the natural search listings instead of paid search listings. Search engine optimization techniques provide websites with visibility in these highly sought after organic search listings. 

Our search engine optimization services are designed to help our clients achieve prominent placement for their selected keywords. Our process consists of:

Discovery and Site Analysis

In this phase we learn about your business objectives, target market and website content development strategy. We analyze your website’s structure and pinpoint any technical impediments that are preventing portions of your site from being indexed by the search engines. Problems may lie in the inappropriate use of flash, content management systems and shopping carts that create URLs with too many parameters, frames and poor internal site structure for example. The appropriate actions are selected to resolve these issues.

Keyword Research and On Page Optimization

Once your site is free of technical impediments to proper indexing, we begin keyword research. We find the keywords with the highest volume of searches, least amount of competition and greatest relevancy to your products or services and conduct on page optimization. Each page on your site is mapped to a corresponding keyword phrase. This phrase is inserted into the page title, meta tags, page headings (H1, H2) and body copy. Our SEO copywriters will either review and edit copy you provide, or will create engaging keyword rich content for your site from scratch.

Link Building

Search engine algorithms use inbound link count (links pointing to your site) as a factor in determining relevancy to a search request. Acquiring one way inbound links is one of the most important factors in achieving prominent search engine placement. We utilize a number of techniques to point links from relevant and trusted internet sites to your site. Read more about our link building strategy. Link building should continue to be an integral part of your internet marketing strategy.

Statement of Ethics

We use only ethical search engine optimization techniques. We will not engage in any tactics that violate the guidelines of the search engines. Doorway pages, hidden text, keyword stuffing and deceptive redirects are examples of practices that may place a client site in danger of being removed from a search engine’s index. We take great care to use only safe SEO practices and place a priority on user experience.

If you are ready to receive your FREE QUOTE, please call 970.946.5387 or fill out our quick contact form. Need more convincing? Learn the benefits of using our services.