Search Engine Optimization - SEO

Placement in the organic or natural search results is fundamental to an online marketing strategy. Statistics vary between the search engines, but it can generally be said that 60-70% percent of users of search will select listings from the natural search listings instead of paid search listings. Search engine optimization techniques provide websites with visibility in these highly sought after organic search listings. 

Our search engine optimization services are designed to help our clients achieve prominent placement for their selected keywords. Learn more about our approach.

Our Approach

Search Engine Optimization today requires that many fundamental requirements be met before a website is really primed to become an online force to be reckoned with. Below we outline our basic seo methodology prior to introducing our seo packages. All seo work begins with a website audit.

Website Audit

Our first step in performing seo is an initial website audit to assess the current state of the site and market. This includes:

• Keyword Research
• Competitive Analysis
• Website Code Structure
• Website Silo Structure
• Internal Link Structure
• Existence of XML Sitemap
• Existence of Canonical Issues
• Page Indexing in The Top 3 Search Engines
• Problems Created by Content Management Systems
• Inbound Link Count and Anchor Text Analysis
• Proper Use of On Page Factors Such as Titles, Headings and Metadata
• Traffic Assessment and Analytics Review

On Page Optimization

With the above information we remedy any existing problems and proceed with on page optimization. After the site is fully optimized we begin the link building campaign.

Link Building Campaign

Search engine algorithms use inbound link count (links pointing to your site) as a factor in determining relevancy to a search request. Acquiring one way inbound links is one of the most important factors in achieving prominent search engine placement. We utilize a number of techniques to point links from relevant and trusted internet sites to your site. Read more about our link building strategy.

• Keyword Targeted Content Creation
• RSS & Video Syndication
• Link Building
• 1-3 Way Links
• Directory Submissions
• Link Exchanges
• Article Marketing
• Blog Comments
• Content Swaps
• Web 2.0 Property Creation
• Forum Signatures
• Link Purchases
• Social Bookmarking
• Press Release Distribution
• Link Baiting

Our Exclusivity Policy

We provide every client with our upmost attention and dedication and therefore only accept 1 client per industry in regional markets. If we are already working with a hotel in san jose for example, we will not work with another hotel in the same region. This ensures there is no overlap in keywords we are targeting and no conflict of interest.

Statement of Ethics

We use only ethical search engine optimization techniques. We will not engage in any tactics that violate the guidelines of the search engines. Doorway pages, hidden text, keyword stuffing and deceptive redirects are examples of practices that may place a client site in danger of being removed from a search engine’s index. We take great care to use only safe, white hat SEO practices and place a priority on user experience.

If you are ready to receive your FREE QUOTE, please call 970.985.5478 or fill out our quick contact form. Need more convincing? Learn the benefits of using our services.