Website Audit Service

Fine tuning your website to make sure it is delivering the optimal number of leads or sales can be an arduous process. Often times the site owner or marketing department are so close to the product and process that ideas that would increase the site's performance are overlooked. All website owners want more leads and sales and higher conversion rates. But what are the obstacles that are keeping site visitors from purchasing more and more often? We have designed a website audit service that answers just these questions and provides a framework for iteratively refining your website so that it becomes the workhorse you intended it to be.

Audit Scope - What We Look For

When analyzing your site we focus on the following items:

• Design - Does the design of your site provide a positive impression of your brand/company? Are images consistent with the page copy & is your brand reinforced consistently throughout the site?
• Site Architecture & Navigation - Is your navigation and site content organized in the most usable and logical fashion? Are there any orphaned pages or pages that are more than three clicks from any other page? Does your site require a search function and if so, does it return relevant results?
• Usability - Are there site processes such as registration and checkout that can be simplified or shortened? Can conversion paths be simplified?
• Copywriting & Calls To Action - Is your current site copy persuasive with prominent calls to action? Are visitors easily lead down predefined conversion paths through your site copy, architecture and calls to action?
• Technical Analysis - Does your site make use of valid markup, does it have cross browser compatibility and does it load quickly?
• SEO Analysis - Is your site architecture, internal link structure, shopping cart and content management system allowing all site content to be spidered by the search engines? Are you properly utilizing "on page optimization" techniques to ensure search engine visibility for your keyword list? Do you have an ongoing strategy for acquiring inbound links to remain competitive in the search engine results pages (SERPs)?
• Credibility & Trust - Does your site have the appropriate items in place to foster trust and credibility in your company? Are your privacy, terms of use and return policies clear and prominent? Do you have the appropriate certificates in place such as SSL certificates & Better Business Bureau logos to instill trust?
• Customer Support - Does your site offer the appropriate amount of customer support to instill trust & reduce the amount of time spent on servicing support inquiries?
• Analytics - Are you currently utilizing web analytics to your best ability and monitoring Key Performance Indicators to evaluate and improve site performance?

Implementation

We are very flexible in the implementation of the recommendations we make. At your request we will either provide detailed instructions for your copywriters, designers and programmers or we will handle the implementation of all the recommendations made.

Usability & Multivariate Testing

For those serious about maximizing website performance, we offer usability and multivariate testing services. Following the implementation of the initial round of recommendations, we may move onto a second phase of usability anaylsis by conducting a usability study on your site. A sample group mirroring your target audience will be given a number of on site tasks to perform. Subsequent review of the video containing the user's interaction with your site and a review of the interview with the user will provide us with key site elements or processes that need improvement.

To improve the conversion rate of your site we offer multivariate testing services. We will implement Vertster's multivariate testing services to rapidly provide your site with the winning combination of copy, offer and graphic to increase conversion. Multivariate testing is the quickest method to improve site performance since thousands of page element combinations can be tested simultaneously.

Give us a call today to schedule an audit of your website. Reach us at 970-946-5387 or provide your contact information via a form so we can get back to you.